By its very nature, social media seems to be ever-evolving and is constantly in a state of flux. In particular, Facebook has seen seismic levels of growth in recent months, making it difficult to source up-to-date statistics and figures.
However, at BCM we like to keep staff, clients and other interested parties as up to date as possible, so here’s a quick snapshot of the current Facebook landscape.
- Facebook now has more than 350 million users worldwide
- On average, 50% of its active users log on to Facebook everyday
- An average user has 130 friends on Facebook
- There are more than 55 million status updates daily
- More than 2.5 billion photos are uploaded to the site each month
- An average user spends over 55 minutes per day on Facebook
- More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photos, etc) are shared each week
- More than 3.5 million events are created each month
- More than 70 translations are available on the site and about 70% of Facebook users are outside the United States
- Every month, more than 70% of Facebook users engage in Platform applications
- More than 350,000 active applications are on Facebook’s Platform
- More than 250 applications have more than one million monthly active users
- More than 15,000 websites, devices and applications have integrated Facebook Connect since its general availability in December 2008
- There are more than 65 million active users currently accessing Facebook through their mobile devices
- People who use Facebook on their mobile devices are almost 50% more active than non-mobile users!
Given how rapidly these figures keep changing, it’ll be interesting to see how current they are within even the next few months. And feel free to let us know of any other useful Facebook facts and figures that you are aware of.
Steve Jennings is an Account Manager at BCM Brisbane
WOW – it truly is a channel you can’t afford to ignore.
Great post Steve.
Thanks for that Steve is that data coming from FB or is it from another research channel? The reason why I ask is I’m curious on ‘web stats’ and how credible they are because I see so many I become a bit ‘web stat blinded’.
Thanks Steve for the update. Apparently in Australia now there are around 7.5 million active users, so like Sarah said it’s hard to ignore. What’s really important though for any brand who wants to really leverage it, is that they take a strategic approach to building a presence there, whether it be the apps they build, the approach to gaining and keeping fans or developing meaningful content it all needs to be mapped out and carefully considered.