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Real communities, real emotion
There is no question that tapping into the power of communities has great potential for marketers. There have never been more opportunities to speak with those who share common interests, tastes, afflictions, friends, occupations, faiths, aspirations, hobbies, attitudes or any other element that might unite them – including brand preference. Collectively they have the ability [...]
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Thanks Team!
We have a bit of a tradition here at BCM at this time of the year. We like to stop, get together and thank people individually for the unique contribution they have made to the agency. We’re so lucky to have such an amazing crew of hard working, talented people, who [...]
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A Facebook Christmas hit
In Britain, a lot of emphasis is placed around having the #1 selling hit of the Christmas season. Novelty songs dominated for a long time. Over recent years the biggest seller has always been released by the winner of Simon Cowell’s X Factor. It’s accepted that winning that competition guarantees you the smash hit Christmas [...]
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Forgot to send your Christmas cards? Send a card that counts
Today we launched a new eCard for Queensland Transport and Main Roads as part of the ongoing brand campaign, Here for Life. During the first stage of the Here for Life campaign, we asked people to share their stories of how road trauma had affected their lives. The photos from these stories form the basis of [...]
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I’m ready to blow this idea
Some of you may have been following the recent kerfuffle over Toyota Yaris’ social media experiment. They had a ‘user-generated’ competition to see which idea they would run with – unlimited parameters and seemingly little brief outside of a few guidelines. While I don’t agree with the ‘throw the brief out there’ approach to social media [...]
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Information Flow
I recently stumbled upon a presentation that I think is worth sharing. It was given by Danah Boyd of Microsoft Research who recently spoke at the Web 2.0 Expo in New York. The clip runs for 18 minutes and contains a lot of concepts as the presenter speaks quite quickly and really rattles through a lot [...]
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15 Fast Facebook Facts
By its very nature, social media seems to be ever-evolving and is constantly in a state of flux. In particular, Facebook has seen seismic levels of growth in recent months, making it difficult to source up-to-date statistics and figures. However, at BCM we like to keep staff, clients and other interested parties as up [...]
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What makes women click?
This is a bit of an embarrassing question, but am I the only person who feels like a social media outcast after watching the top 5 viral videos in What Next? Does anyone else feel a little excluded when they read that a couple of million people have found a 10-minute video of cars doing [...]
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Social netiquette and how to avoid *awkward* moments
Tired of classmates from primary school requesting to be your friend on Facebook? Found yourself having a passive-aggressive argument via a comment thread on a blog or forum? Sick of seeing incessant drivel coming through on Twitter? Well it’s time the social web grew up, went to finishing school, learnt some manners, and to paraphrase the [...]
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There are some things even social media can’t do!
Hardly a day goes past in the marketing world without yet another revelation relating to social media – and the myriad of claims of its hero-like properties. However, the reality is that expectations will not be met unless there’s a clearer understanding on all sides about how ‘social’ works, the necessary on-going investment in both time [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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