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	<title>Comments on: You got a mo? You totes gotta hear this</title>
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	<link>http://blog.bcm.com.au/2009/consumer-behaviour/you-got-a-mo-you-totes-gotta-hear-this/</link>
	<description>BCM&#039;s Blog on Advertising, Media, Technology + Everything In Between</description>
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		<title>By: Alana</title>
		<link>http://blog.bcm.com.au/2009/consumer-behaviour/you-got-a-mo-you-totes-gotta-hear-this/#comment-2286</link>
		<dc:creator>Alana</dc:creator>
		<pubDate>Mon, 23 Nov 2009 07:22:21 +0000</pubDate>
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		<description>Is it cool when advertisers use this new language though? It&#039;s almost as soon as it hits mainstream, it&#039;s already oh-so passé and there&#039;s a newer, cooler kid on the block!</description>
		<content:encoded><![CDATA[<p>Is it cool when advertisers use this new language though? It&#8217;s almost as soon as it hits mainstream, it&#8217;s already oh-so passé and there&#8217;s a newer, cooler kid on the block!</p>
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		<title>By: Sally Williams</title>
		<link>http://blog.bcm.com.au/2009/consumer-behaviour/you-got-a-mo-you-totes-gotta-hear-this/#comment-2227</link>
		<dc:creator>Sally Williams</dc:creator>
		<pubDate>Fri, 20 Nov 2009 05:13:11 +0000</pubDate>
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		<description>Good article, Jenna! Guess it started with mobile providers using lots of txt spk abbreviations in advertising and there are more and more examples of it coming from mainstream advertisers as they try to connect with the cool kids...</description>
		<content:encoded><![CDATA[<p>Good article, Jenna! Guess it started with mobile providers using lots of txt spk abbreviations in advertising and there are more and more examples of it coming from mainstream advertisers as they try to connect with the cool kids&#8230;</p>
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