The race that stops a nation seemed like a perfect occasion to get the nation to stop and think about the Artline brand.
And so on Melbourne Cup Day as well as the two days approaching it, we ran full page and page-dominant versions of this ad right around the country.
As usual, Martin ‘The Shark’ Durek wrung incredible value out of our media dollar while Sutts and the studio made it really jump off the page.
Special credit and our farewell wishes go out to Artline’s departing marketing manager, Lynn Dewick whose trust has helped produce some memorable work on the brand which includes executions for Red Alert, Deficit and April Fool’s Day.
Geoff Reid is BCM Sydney’s Creative Director
Nice work guys. Brings a smile. Borrowed interest for a low interest category is always a good strategy.
You guys/gals are clever
Nice one lads. Wish I wrote it!