Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding - BCM: Two Cents
BCM's Blog on advertising, media, technology and everything in-between
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WTF
Everyday a bunch of digital stuff is uploaded by brands who hope it will strike a chord amongst users. Through social media these same brands hope consumers will share what has been created. Have you ever asked yourself why is it that some stuff hits pay dirt whilst other stuff withers on the digital vine? For brands, [...]
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That Blogging Vibe
As social media grows it’s becoming increasingly pivotal for advertisers to understand what consumers are saying about their brands, products and services in the market. Most of us have rapidly become familiar with the most popular social media sites such as Facebook and Twitter (and the opportunities they offer for our brands), but does blogging rank [...]
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You got a mo? You totes gotta hear this
The other day I saw a Coles ad in the Courier Mail promoting a weekly special on V energy drink cans. The headline of the ad read “V good price”. Although it’s clearly a play on words for obvious reasons, it got me thinking about the way we converse in everyday language, in particular Generation [...]
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Hitler 2.0
For years it’s been a staple of the TV sketch comedy programs to take a classic piece of foreign film footage and apply to it a set of completely unrelated, hopefully funny, English subtitles. In the age of YouTube it’s easier than ever for all of us to generate topical, hopefully funny, content using this method. A [...]
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Phrases That Make You Scream
“Use other door” “Back in an hour” “Your call is important to us” “Batteries not included” “May I put you on hold for a minute” “This may sting a little” “Use other door” Please add your favourites you will find it quite cathartic, or maddening. Bill Bristow is a Partner at BCM
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All good stories are true
You might say your work blog is not the ideal place to confess to something you’ve kept to yourself for too long. However, after finally owning up to my wife and kids last week, I thought I’d keep going while I was on a roll. It concerns something I did at a boating store in Brookvale [...]
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Volvo takes second bite at Twilight tie-in
We always talk about ‘borrowed interest’ in the advertising game but I don’t think I’ve seen a case quite so “hot right now” like this one. If you haven’t heard of New Moon, the second book and soon to be released movie in the Twilight series, then you probably don’t have any hormonal women in your [...]
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Walking in a Straight Line
I was humming to myself as I sprung up the stairs of the Watermark in Circular Quay on the way to hear Patrick Collister’s thoughts on direct marketing and effective communication in the new media age. For those of you who don’t know him, his CV is rather long and career highlights include winning Gold at [...]
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URL
The other morning on the ABC I heard the announcer advise that the story just broadcast was available online. He did not give the expected URL but rather told listeners to simply search “AM ABC”. This is the first time I have heard a URL replaced by a simpler, more easily remembered search term. And [...]
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Tip topical Artline ad
The race that stops a nation seemed like a perfect occasion to get the nation to stop and think about the Artline brand. And so on Melbourne Cup Day as well as the two days approaching it, we ran full page and page-dominant versions of this ad right around the country. As usual, Martin ‘The Shark’ Durek [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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