Public say iSnack 2.0 was a marketing stunt

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Public say iSnack 2.0 was a marketing stunt

By Kevin Moreland on 05 Oct 2009

According to our recent online survey, the majority of people (more than 3 in 4) believe that the Vegemite iSnack 2.0 naming and subsequent plan to suddenly change it by parent company Kraft, was nothing more than a ploy to maximise exposure for the new product. The BCM poll, which elicited the opinion of over 1250 [...]

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iSnack 2.0 Marketing stunt or stupidity? You decide.

Branding

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iSnack 2.0 Marketing stunt or stupidity? You decide.

By Kevin Moreland on 01 Oct 2009

There has been much speculation by industry insiders about whether Vegemite iSnack 2.0 was deliberately chosen as a short term stunt to generate marketing noise and community outrage, or whether it was nothing more than a massive error of judgement on the part of the US owned Kraft. We thought it would be interesting to know [...]

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