http://blog.bcm.com.au/2009/media/what-happens-to-production-to-media-ratios-when-the-medium-and-the-message-converge/ BCM's Blog on Advertising, Media, Technology + Everything In Between Wed, 10 Mar 2010 23:47:10 +1100 http://wordpress.org/?v=2.8.3 hourly 1 http://blog.bcm.com.au/2009/media/what-happens-to-production-to-media-ratios-when-the-medium-and-the-message-converge/#comment-1831 Nicole Doxey Thu, 22 Oct 2009 21:14:48 +0000 http://blog.bcm.com.au/?p=1147#comment-1831 Fantastic article Jo. It really does stress the importance of making sure that the consumer is receiving messages that are innovative and articulate regardless of the medium. Fantastic article Jo. It really does stress the importance of making sure that the consumer is receiving messages that are innovative and articulate regardless of the medium.

]]> http://blog.bcm.com.au/2009/media/what-happens-to-production-to-media-ratios-when-the-medium-and-the-message-converge/#comment-1816 Kevin Wed, 21 Oct 2009 23:06:18 +0000 http://blog.bcm.com.au/?p=1147#comment-1816 It's also worth noting that the time and human resource that goes into conceiving, developing and measuring interactive campaigns is signifcantly greater than for any other media. The shape and possibility is new every time. And increasingly if we want our interactive assets to really get traction we need to consider novel and exciting ways to get them out there- again time consuming. Nonetheless for marketers who get it right the brand impact, notoriety and ROI can make the effort worthwhile. Instead of thinking about how the pie is being cut (media v. production) it's important to think about the impact in the market. For any marketer or agency person who really wants to understand the economics of developing interactive campaigns the report mentioned above is essential reading. The following link will take you to a pdf. http://bit.ly/DfM6Q It’s also worth noting that the time and human resource that goes into conceiving, developing and measuring interactive campaigns is signifcantly greater than for any other media. The shape and possibility is new every time. And increasingly if we want our interactive assets to really get traction we need to consider novel and exciting ways to get them out there- again time consuming. Nonetheless for marketers who get it right the brand impact, notoriety and ROI can make the effort worthwhile. Instead of thinking about how the pie is being cut (media v. production) it’s important to think about the impact in the market. For any marketer or agency person who really wants to understand the economics of developing interactive campaigns the report mentioned above is essential reading. The following link will take you to a pdf. http://bit.ly/DfM6Q

]]> http://blog.bcm.com.au/2009/media/what-happens-to-production-to-media-ratios-when-the-medium-and-the-message-converge/#comment-1815 Greidy Wed, 21 Oct 2009 22:40:10 +0000 http://blog.bcm.com.au/?p=1147#comment-1815 Great article Jo. It really puts the focus on the quality of concepts/content and their production. It's actually always been that way, only now there's no hiding behind massive saturation media budgets. Unless the message is engaging, any media is irrelevant. Great article Jo. It really puts the focus on the quality of concepts/content and their production. It’s actually always been that way, only now there’s no hiding behind massive saturation media budgets. Unless the message is engaging, any media is irrelevant.

]]>