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Since their creation, social networking sites such as Facebook and Twitter have gained widespread popularity in part due to the way they enable users to interact over shared experiences. Topical news, local and global events, concerts, a shared love of a brand or product… – all play an active part in the expansion and evolution of [...]
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BCM’s AMI success continues
BCM’s campaign for Sunny Queen’s Cage Free eggs was recognised last night at the Australian Marketing Institute National Marketing Excellence Awards. Winning one of the top marketing accolades in Australia, Sunny Queen Farms’ ‘Natural Grain Cage Free’ was honoured by the AMI in their New Product category. Each entry was judged by Australia’s leading marketers and based [...]
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Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?
You may have read my ‘Crowdsourcing Creativity – Brave Breakthrough or Creative Abuse?’ from October 14. I talked about the fact that through the Idea Bounty website, Unilever has been ‘crowdsourcing’ ideas for its Peperami brand. Well, here’s a quick update. At midnight last Friday the Peperami project closed with… wait for it… 1185 ideas! And what [...]
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Stop creating ads. Start creating value
News flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to promote its [...]
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Going off
Notice how those spunky young digital natives – when referring to things that existed in non-digital form before the rise of the internet – now refer to them as the ‘offline’ versions? You know; old fashioned, physical things made out of paper and wood and stone and bits of string, like books and shops and conversations. I [...]
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What happens to Production to Media Ratios when the Medium and the Message converge?
For decades, not much changed in advertising land. We didn’t realise it at the time, but things were pretty straight forward and we all knew our place. Allocating budgets was easy – the rule of thumb that we all subscribed to was to spend around 80% of the budget on media (otherwise how would anyone know [...]
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AIMIA Digital Summit – Day 2 Wrap Up
Here are the highlights from some of the sessions on day two of the AIMIA Digital Summit which I attended last week. FMCG Opportunities Paul Fisher, CEO of IAB Australia, started the day with some facts and commentary about local online advertising. He commented that marketers are learning to leverage the multiplier effects of using online display [...]
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Happy Birthday to Us
It’s been around 12 months since we launched this blog. In that time we’ve explored a whole bunch of stuff. We’ve talked about marketing brilliance and blunders. We’ve showcased our work. We’ve offered friends of BCM a chance to debate and comment on everything from whether Aussies will embrace Twitter, through to the lament of New-South-Welshmen losing State [...]
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Crowdsourcing Creativity – Brave Breakthrough or Creative Abuse?
For their Peperami brand in the U.K ,Unilever has recently dropped Lowe, their agency of 15 years, and decided to crowdsource for their latest campaign. Through www.ideabounty.com Unilever plans to source ideas from 4.500 registered creatives around the world by offering a $10,000 bounty for the winning idea. The brief is to continue to build on the [...]
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AIMIA Digital Summit – Day 1 Wrap Up
The 5th annual AIMIA Digital Summit brings together our country’s digital marketing and media leaders who are shaping the Australian digital landscape. For two days the latest trends and future opportunities are discussed. I was lucky enough to attend and present this year so I thought I’d post a quick wrap up of some of yesterday’s [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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