Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding - BCM: Two Cents
BCM's Blog on advertising, media, technology and everything in-between
Subscribe and Follow
Don’t suck … blow
In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”. Mrs Marsh broke the piece of chalk 20 times a night for a year and the campaign worked. Do we have a new version of the [...]
Read More
(Un)Happy Little Vegemite
You want people to love your brand, right? To be emotionally connected with it; to see it as a trusted friend; a beacon in the sea of sameness that exists in most categories. And you’ve heard that user generated content is soooh hot right now. So when you’ve got a new line extension it’s simple- run [...]
Read More
Ending the NRL season on a high note
As the 2009 NRL season nears its climax, it is a time for all interested in the sport to reflect on the rollercoaster ride that was. Let’s face facts – this season has produced one headline grabbing faux pas after another, both on and off the field. From club CEOs and coaches, to past and present [...]
Read More
There’s a lot of dust about on Twitter
For those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies – in fact both “Dune” and “Total Recall” have been referenced several times. While we are all now pretty convinced of the marketing capabilities of Twitter, it is interesting [...]
Read More
Brown-pant-wearers unite
Pacific Brands must be kicking themselves for closing down the Bonds factory earlier this year. Underwear sales are surely set to soar in the coming months, thanks to the launch of a brand new campaign for Currumbin Wildlife Sanctuary. The “Prepare yourself” campaign sends a stern warning to ‘pack a spare [...]
Read More
Wake up to the signs
We all know about the major players when it comes to road fatalities -- speed and drink driving, even seatbelts. But one of the biggest (silent) killers on our roads is fatigue, and tired drivers are the latest target of BCM’s new road safety campaign. Launched this week, our campaign for Department of Transport and Main [...]
Read More
Love is in the air at BCM Sydney
There’s a lot of love in the BCM Sydney office following the news that we’ve been successfully appointed to the Mills & Boon account to handle social media for the iconic brand, as well as the redesign of all Mills & Boon romance novel covers, to be rolled out nationally. Harlequin is the number [...]
Read More
The nines align for Artline
“Quick! The Daily Telegraph has a 10 x 7 going for a song on page 9 tomorrow which happens to be the 9th of the 9th, 2009.” Sounded exciting at first, then rather ridiculous a second later. Until after some thought, we realised that Artline’s biggest seller, the Artline 200 Fineliner comes in 9 colours. Thanks to [...]
Read More
BCM comes home a winner at the AMI Qld Awards
BCM’s Share My Story social media campaign developed for the Department of Transport and Main Roads came home a winner at today’s AMI Qld Awards for Marketing Excellence held at the Sofitel Hotel. Share My Story takes an innovative approach to social marketing. The sharemystory.qld.gov.au website is designed to humanise the road toll by highlighting the [...]
Read More
Quick, have a better idea
Someone wise once said that no matter how good you are at something, there is always someone out there better. This is very close to true although Usain Bolt’s mum might well disagree. But my point is not to state the obvious but rather to bemoan the fact that whereas it might have taken months or even [...]
Read More
-
Goo-goo-ga-ga-GUI-GUI
-
Don’t get all emotional on me…
-
BCM makes a splurge for Wotif.com
-
The Androids are coming!!
-
Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
-
The battle that never happened
-
Happiness is…
-
He’s getting his colour back – quick, call a Wireframbulance!
-
View from 45th & Madison – via Warner St
-
Cognitive space to rent
-
Scott: Nice video Derek - proof of just how naturally int...
-
Nathan Bush: Great stuff. It works both ends of the spectrum to...
-
Sheila: This article is terrifc. I'm planning on buying a ...
-
Daniel Oyston: I wish they had express parking machines so I coul...
-
Jim in London: You nailed it. Completely agree on all fronts. A...
Copyright © 2010 BCM Partnership, all rights reserved.