Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding - BCM: Two Cents
BCM's Blog on advertising, media, technology and everything in-between
Subscribe and Follow
The multiple effect of the humble #FAIL
Perhaps its time to update the old adage 'Buyer Beware'.
Read More
Please prepare for launch
I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home TV. [...]
Read More
What Next Brisbane August 2009 – Brand Spread
Thank you to everyone that attended our What Next event in Brisbane this morning – we hope you found it entertaining and insightful (and enjoyed the chocolate brownies as much as we did). For those that weren’t at our presentation today, the topic of the event was ‘The 5 Essential Ingredients and Methods of Brand Spread’. As [...]
Read More
Blog clog?
Stephen Fry has over half a million followers on Twitter alone. He is a self-confessed manic depressive with a sub-mania for Apple products and all things computerate. He’s very good with them, hence the half a million followers interested to know where on 55th street in New York he had dinner and with whom. He wrote [...]
Read More
Can someone please Twelp?
Sitting in the 3 Store at Bondi Junction trying to get a dodgy wireless modem sorted out, it struck me there was something wrong with this picture as the dumbstruck shop assistant was hung up on by technical support for the 4th consecutive time. This also coincided with the fact that I had just demolished a [...]
Read More
Show us your data!
Tuesday saw Kyle and Jackie O return to their breakfast slot on 2DayFM. The show no doubt received one of its highest ratings ever as people tuned in to hear what they had to say about that stunt gone wrong. How did it rate? We’ll never know. Unfortunately radio ratings don’t allow [...]
Read More
Targeting the guilty non-City to Surfers
Each year, it’s reported that about 70,000 Sydney-siders pound pavement from the city to Bondi in the world’s biggest fun run. What they don’t mention is how many of the rest of Sydney’s population are affected by a rather powerful condition called City to Surf guilt. There are hundreds of thousands of people [...]
Read More
News flash to Rupert Murdoch – the consumer is in charge!
Would you pay to access mainstream news content online? There has been an enormous amount of discussion about this topic in the wake of the announcement by Rupert Murdoch last week that News Corp will start charging for consumers to access its news sites globally. Bear in mind that the announcement [...]
Read More
A brand under attack
It will come as no surprise that a blog entry discussing brand damage is tackling the issues that the NRL has encountered this year. Let’s face it – negative headlines about rugby league have been a weekly occurrence. Alcohol, drugs, domestic violence, pub brawls, public nudity, police investigations and much more have kept rugby league on [...]
Read More
Advertising 2.0
For those of us who work in advertising we’re living in world that is morphing and reshaping almost before our eyes. A decade ago describing what advertising was, was a pretty simple task. For a start it hadn’t really changed all that much in the preceding four or so decades. Sure we’d got smarter at targetting [...]
Read More
-
Goo-goo-ga-ga-GUI-GUI
-
Don’t get all emotional on me…
-
BCM makes a splurge for Wotif.com
-
The Androids are coming!!
-
Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
-
The battle that never happened
-
Happiness is…
-
He’s getting his colour back – quick, call a Wireframbulance!
-
View from 45th & Madison – via Warner St
-
Cognitive space to rent
-
Scott: Nice video Derek - proof of just how naturally int...
-
Nathan Bush: Great stuff. It works both ends of the spectrum to...
-
Sheila: This article is terrifc. I'm planning on buying a ...
-
Daniel Oyston: I wish they had express parking machines so I coul...
-
Jim in London: You nailed it. Completely agree on all fronts. A...
Copyright © 2010 BCM Partnership, all rights reserved.