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Here 2Day, gone tomorrow…?
This week we said farewell to the ABC’s Chaser team with the ‘War on Everything’, which began in 2006, officially declared over. In that time we’ve laughed at their foolish and banal pranks and topical satire, and their attempts to publicly humiliate everyone from politicians, security guards and media personalities and advertisers, right down to [...]
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We welcome three new staff to BCM Sydney
Given the continued success and growth of our Sydney office, we are pleased to announce the appointment of three new people to our Account Service team. Simon Jarvis has joined as a Group Account Director, having previously worked with BMF in a senior Account Service role on the Lion Nathan (Hahn Super Dry) and Dairy Farmers [...]
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METRICKS*
The Internet is great isn’t it? Everything can be measured (apparently). And with all this measurement comes things like new pricing models for advertising which are based on cost per click, cost per acquisition, etc. These approaches do much to position interactive as perhaps the most accountable medium ever. Digital Marketing Evangelists crow on blogs [...]
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An Insight Into The Life Of An Intern
Today I have reached the final day of my internship here at BCM in Sydney, which has left me filled with a mixed bag of emotions: sad (to leave), proud (of what I have achieved), happy (to be going to finish my last semester of uni ever), enlightened (from what I have observed and the [...]
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Dear Google, It’s Not You, It’s Me
This morning I decided to temporarily stop using Google Search after almost 10 years of making daily requests to the world’s most popular search engine. It isn’t because Google has done anything wrong in particular. Ok, it does feel a little creepy the way it tracks each and every search I do. And Google has developed [...]
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I’m talking to you
Chatting with a workmate the other day, she told me about her new rental agreement. Her landlord has insisted she write a cheque and leave it in the letterbox for collection every week. Cheques? How about paying online? No thank-you. Can we push it to every fortnight then? No way. I thought she presented a solid case for Internet banking, [...]
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You should only have to say things once
If there’s one thing that Mums are sick of, it’s having to ask family members to do the same things over and over when they don’t listen. And if there’s one thing Dads are sick of, it’s listening to Mum saying things over and over (because they really don’t listen in the first place). That dangerous thought [...]
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Are They Trying to Bore Consumers Into Buying their Brand?
Are They Trying to Bore Consumers Into Buying their Brand? While watching your favourite television programs this week take note of the number of ‘infomercials’ on air. My observation is that the number of ‘infomercials’ on free to air television has increased fourfold in recent times. Last night, I counted 9 different infomercials. That’s right nine! One was [...]
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Righto, this is an appeal to all readers!
Stop, desist, quit tricking journalists. Life is not easy for journalists. They have to find, fabricate, buy and otherwise invent stories that contain matters of great misery to other people. It’s a thankless task. Do they get paid by the tear? Are they rewarded on a crash by crash basis? Is there a flame bonus? No. On top of [...]
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Beware the Bridezilla
I don’t know about anyone else but I’m starting to think that (most) brides are crazy. And that the wedding industry has morphed into an unfathomable beast of information, expense, and advice – most of which is entirely unnecessary. And I must admit I think the net has a hell of a lot to do [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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