If you haven’t seen, read or heard anything about this story you must be living under a rock. In a snapshot, it was a 19 year old girl (Clare Werbeloff) giving her apparently ‘bogan eyewitness account’ to a Channel 9 news crew about a Kings Cross shooting that happened in mid May. If you haven’t seen [...]
Read MoreMarketers and Advertisers alike go to immeasurable lengths to create moments of engagement between consumers and their brands. There’s no argument that the emotions and associations these moments foster are paramount in building that ever elusive brand loyalty we all strive for. So how do we engage the consumer? Simple, get them involved! Customer loyalty is [...]
Read MoreI’m already embarrassed by this post, as it is evidence I’ve actually thought about the State of Origin series. I mean, Rugby League is embarrassing enough. It’s pretty much a never ending parade of sexual assaults, glassing, racism, ridiculous referees’ decisions, fingers in bums and most commonly, urinating in public places. But the real time for me [...]
Read MoreWe’re delighted to announce we have two Finalists in this year’s inaugural 2009 Australian Effie Awards. The Effie Awards are an internationally-renowned awards competition, originally inaugurated by the New York chapter of the American Marketing Association back 1968. The prestigious Gold Effie is recognized as one of the pre-eminent awards in the advertising industry – celebrating [...]
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