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No honest, it went right over the top of me
“I can’t believe my eyes”. Good plan. The days of believing your eyes have gone or are, at best, in serious trouble. In the last couple of weeks alone: Jeff Goldblum is dead – fell off a cliff in NZ. No he isn’t, no he didn’t. Oh. An email was sent proving that the PM did untoward things for [...]
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Finding the right Dylan with a little bit of algorithmic help
There’s a nasty rumour that I am algorithmist. This is simply not true. Algorithms make the world go round. IF the sun is rising in the east THEN day is approaching. IF the clock says 3.00pm THEN my dogs want to be fed. My son Sam and I used to write algorithms in BASIC for his school [...]
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A Revolution in Real Time
If the broadcast news has escaped you in the last few days, you are not alone. Just think of the thousands in Tehran who, in the wake of the recent elections, first of all lost their broadcast media, then lost electricity, then suffered a shutdown of internet and mobile phone services. Then there [...]
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The algorithm of life is a powerful beat
Want to book a centre seat, 6 rows back at a concert hall? Sorry not yet, we’re selling off the rubbish seats on the side at the back first. Want to pull your fighter jet into a 10g climb? Computer says no, that would exceed predetermined stress levels. Want to Google the lyrics, “The rhythm of life [...]
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Are consumers outgrowing advertising?
We live in an age of fragmenting media, increased reliance on word of mouth recommendations, and technology like Foxtel IQ that makes it all too easy to skip an ad. Doesn’t it sometimes make you wonder… are consumers simply outgrowing advertising? Next Thursday, BCM partner Kevin Moreland will be chairing a Round Table discussing exactly that. He’ll [...]
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Build it and they will come (well maybe)
As marketers we hear all the time about media fragmentation; about the gazillions of channels competing for attention and eyeballs. And we want a piece of the action. So we plan our assault. We meticulously think about that new interactive game; the new video that we hope and pray will go viral; we slave over the [...]
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Oh, The Pressure!
Ever wandered into a party on your own and felt very nervous about meeting a bunch of strangers? What about going to a business seminar on your own? You want to sound confident, interesting and perhaps even witty. You’d love to engage in spirited banter about the merits of some brand new technology or regale people with clever [...]
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Hello from La La Land – Day 3
This is the last part of a six part series of behind the scenes blog posts about the making of the latest QUT television commercials. Mustangs suck. Sure, they might look cool from the outside, but if you’re over 5 foot tall and jammed in the tiny back seat for 500 miles back and forth across LA, [...]
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Hello from La La Land – Day 2
This is part five of a series of behind the scenes blog posts about the making of the latest QUT television commercials. 3am of the morning after we flew in, and nothing was going to make me sleep. So I dragged on the trainers and ran down Sunset Boulevard, as Bentleys propelled partygoers home and less well-heeled [...]
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Hello from La La Land – Day 1
This is part four of a series of behind the scenes blog posts about the making of the latest QUT television commercials. There’s nothing like a big dose of jet-lag to blunt one’s fascination with a new city. Los Angeles is irresistibly shiny, brash, loud, dirty, mean and sexy all at once. When we first laid eyes [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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