I’ve seen some bizarre uses for Twitter in the last few months (augmented reality t-shirt anyone?) but this one takes the cake (quite literally). If it wasn’t for the fact it’s now 8 days into April, I thought I would have been well fooled by this one.
It’s called BakerTweet. It’s so simple, it’s almost genius:
BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get a Twitter alert to tell them that it’s bun-time. Or bread time. Or whatever.
And it’s not just a concept either – it’s up and running at Albion’s Oven in London. You can follow their freshly-baked delights at @AlbionsOven.
Watch a video!
A truly tasty and wonderful way of using Twitter! Really though, something like this says less about tasty treats, and more about what happens when you give clever developers a ball. They’ll run with it. The open nature of Twitter has allowed people to do pretty much whatever they want with it. Which means, thankfully, that way cool stuff like BakerTweet is only just the beginning.
You’re right Pete, so simple it’s genius. I love it. Translates across lots of businesses where ‘fresh’ is king.
Isn’t it interesting that the faster and more complex the world seems to get, the more we seem to crave the simple ‘village’ experience.
A baker telling us the bread’s ready. The popularity of weekend markets is another example.
Can’t wait for my local seafood market to Tweet me that fresh prawns have just come in off the trawler.