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‘The Pitch’ on GRUEN
Here’s the full segment from last night’s Gruen Transfer where BCM’s entry in ‘The Pitch’ drew with the entry by Gatecrasher from WA. Now it’s up to the people to decide the winner! Just go to the ABC TV web site and vote for BCM’s entry to ensure the IOC are persuaded to take the 2012 [...]
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Diary of a GRUEN Pitch
Last night, BCM picked up some hard earned plastic-wear on ‘The Pitch’ segment of The Gruen Transfer. We were up against Gatecrasher from W.A, and the battle ended in a rare 2-2 draw, so both agencies went home happy with a trophy in hand. Having said that, we were thrilled to secure Todd’s vote on [...]
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Crowd-sourced journalism: A journalism revenue model of the future?
As public-generated news content continues to flourish online a lot has been said recently about the future of journalism. This is understandable given the closure of many newspapers worldwide. An interesting not-for-profit venture called Spot.Us offers a new perspective and hope for journalists everywhere. Basically this is crowd-funded reporting where the reading public gets directly involved [...]
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BCM appearing on The Gruen Transfer, Wednesday night!
A quick head’s up to all Two Cents readers that BCM will be appearing on one of Australian TV’s most popular programs, The Gruen Transfer, on Wednesday night. We were invited to appear on the popular ‘The Pitch’ segment, where two agencies go head-to-head answering an off-the-wall creative brief. Creative Director Nick Ikonomou headed down to Sydney [...]
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New work from BCM: Zymil “Loving You”
We’ve recently launched a great integrated campaign for Parmalat brand Zymil. As you may know, Zymil is an easy-to-digest milk -- a great dairy alternative for those who don’t agree with regular milk. The new campaign seeks to convey Zymil’s benefits -- easy to drink, comfortable, never unsettling and never a pain in the guts -- [...]
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What the bloody hell were they thinking?
News has recently come to light that Tourism Australia is again in the crosshairs with an advertisement which forms part of a high profile campaign. Despite having awarded the $180M account to a new agency in the middle of last year, after 2006’s much maligned campaign featuring Lara Bingle, it seems this industry body is still [...]
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Is the ‘written’ word in decline?
Coming originally from a DM and printing background, I have been watching and reading with some interest as to the dire predictions of some with regards to ‘hard copy’ printed material. In light of global pressures, we are ‘greener’ than ever before. But that doesn’t seem to stop our consumption of this precious resource. Office [...]
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The power to make the banal fascinating. (Or the fascinating, banal.)
Sure, social media’s doing its best to bugger up the established media order. But many of the fundamental laws of communication are out the window too. It’s intriguing that a communication’s success no longer is necessarily determined by things like originality, newsworthiness, currency, relevance or proximity to the receiver. In the Too-Much-Information Age, stuff that’s inherently pedestrian [...]
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BCM welcomes Anthony Dever, Social Media Manager
Regular readers of this blog have probably noticed we talk a lot about the brave new world of social media around here. After all, as somebody much more clever than I said some time ago, markets are conversations, and no longer are marketers in full control of their brand and consumer interactions with their products [...]
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Twitter + bakery = BakerTweet. Now I’ve seen everything!
I’ve seen some bizarre uses for Twitter in the last few months (augmented reality t-shirt anyone?) but this one takes the cake (quite literally). If it wasn’t for the fact it’s now 8 days into April, I thought I would have been well fooled by this one. It’s called BakerTweet. It’s so simple, it’s almost genius: BakerTweet [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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