Facebook comes to Australia!

Facebook comes to Australia!

By Pete Luetjens on 09 Mar 2009

Facebook is finally coming to Australia! “Don’t be silly,” I hear you say. “I’m Australian and I’m on Facebook!” That you may be, but do you know anyone who works for Facebook in Australia? No, of course not. They’ve never had a single person ‘on the ground’ here. But very soon they will, according to B&T: The social [...]

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What Next: 6 March 2009

What Next: 6 March 2009

By Pete Luetjens on 06 Mar 2009

Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: Gen Ys engaging with brands on social networks Australia: Connected nation Skittles goes social The iPhone – a mobile web game-changer The world in 2019, according to Microsoft Click [...]

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Twitter vs Facebook (aka David vs Goliath)

Twitter vs Facebook (aka David vs Goliath)

By Pete Luetjens on 06 Mar 2009

Journos love a good story about the latest social networking craze. News outlets have been full of stories about Facebook and Myspace for years. But now, it seems, there’s a new kids on the block. Twitter. The runt of the social media pack has finally gone mainstream, leaving nobody in any doubt that the micro-blogging [...]

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Branding in the interactive space

Branding in the interactive space

By Pete Luetjens on 06 Mar 2009

Last night I was lucky enough to be invited to give a presentation to the Australian Marketing Institute in Brisbane. My chosen topic was ‘Branding in the Interactive Space‘ – a topic very close to my heart here at BCM. I really wanted to put together a presentation that demonstrated exactly how brands are enhancing their [...]

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Email: The Performer

Email: The Performer

By Pete Luetjens on 05 Mar 2009

As much as I love hearing about brands doing amazing new things in the interactive space, I also love hearing about tried and true performers. Amongst all the hype around social media, performance ad networks, mobile applications and whatever is next on the hype machine, it’s nice to know most marketers are pretty damn happy [...]

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