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Are Australians loyalty shy?
According to a recent B&T, this year Myer will spend more on direct marketing to its Myer One customers, than all of its other advertising put together. Their CEO, Bernie Brooks, reckons that “once you have the basics of the business right, it’s the use of DM that drives the future trajectory”. Apparently each $50 [...]
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LinkedIn Fizzes while the Global Economy Fizzles
The social networking buzz continues with stories and predictions about MySpace, Facebook and more recently Twitter. But the ‘quiet achiever’ of the social networking world is LinkedIn. LinkedIn was only launched in 2003 with $25m in venture capital. In its first year it only drew a few hundred thousand users but by 2005 nearly 5 million people [...]
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Does customer satisfaction = customer loyalty?
A recent experience got me thinking about “customer satisfaction”. And how delighted we are when research reveals a high satisfaction rating. Which often becomes a measure of customer loyalty and commitment. My mobile phone provider (who shall remain nameless!) wrote advising that I will soon be charged $2.20 to receive a paper bill. And they urged [...]
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Twitter security concerns – not just the password kind!
There’s no doubt that the rise of social networking and all of the great things it brings has changed the way we perceive security and personal safety. When I was a kid if we were going away for the weekend mum would always leave a couple of lights on, burning away day and night to fool [...]
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Outdoor goes interactive
The world of outdoor advertising has been embracing the world of digital for some time – many outdoor signs are now full LCD screens, or feature news tickers, or similar digial advances. But some clever marketers are now turning outdoor into a truly interactive space. The first example is from the UK, where Cadbury’s developed a [...]
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Are Aussies Sweet to Tweet?
Surely there are things we don’t need to know! Forget the blogosphere. OMG that’s sooo 2008. The new sphere we need to interested in (apparently) is the statusphere. Leading the way is the relatively new kid on the social media block, Twitter. Twitter started in San Francisco in 2006. Like most social media it’s growing-and growing [...]
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Are we ready to take responsibility for our privacy online?
Last week, Google announced their plans for behavioural targeting when serving up bazillions of ads each day. The approach they plan to use follows the lines of ‘if you don’t ask we won’t tell’- essentially making the detailed information that Google collects about you available if you have the inclination [...]
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What Next: 13 March 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: The rise and rise of the smart phone Google set to dominate smart phone search A newspaper becomes a platform For sale – by SMS Social networking passes [...]
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Two more Australian examples of how NOT to do social media
A couple of weeks ago I blogged about how Australian companies may not quite ‘get’ social media quite as much as they should. Two very recent examples sadly seem to prove this to be the case. But all three are a good lesson for any brand in how NOT to ‘do’ social media. A couple of [...]
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Online shopping gets interesting
Online shopping is generally a very one-dimensional affair. That wasn’t my opinion a couple of weeks ago, though. I thought the experience at places like Amazon – clean, functional, straightforward – were a good benchmark. And they are – the profits tell the story there. But I’ve been pointed towards a few great examples of [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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