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What Next: 27 February 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: Ten hot food trends for 2009 New ways to promote road safety Street lights on demand via mobile Online retailers gaining favour A clever way to monetize social [...]
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More mobile goodness
I make no apologies for coming back to the subject of great mobile innovation on this blog. There’s just far too much great stuff out there not to share! So, here’s a few more things that have appeared this week. Firstly, how about using your phone as a projector? A company called Microvision has developed a projector designed [...]
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It’s not all about the clicks, you know
I’d like to start this blog post with a quote: “Online advertising is not, by any stretch, always direct-response advertising. In the offline world, media analysts don’t think of an immediate reaction to TV or print ad.” – ComScore CEO Gian Fulgoni Indeed. Why is it that we place such high expectations on the impact of online [...]
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Are Australian brands simply not up to the social media challenge?
Over the last 12 months, the idea of social media being a highly important, if not essential, part of any brand’s marketing communications strategy has come to seem like common sense to me. However, working every day with brands who have taken up the challenge can admittedly put the blinkers on to the reality of [...]
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Who needs REAL instruments when you’ve got an iPhone?
There can hardly be a better example of how innovation goes nuts when you crowdsource global talent than the Apple iPhone App Store. I expect we will look back on the early years of the iPhone app store as a truly revolutionary period of mobile phone usage. Let’s take a look at one area where Apple [...]
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Online retailers vs bricks and mortar – let the battle begin
Perhaps unsurprisingly, it seems bricks and mortar retailers with an online presence are lagging far, far behind their online counterparts in executing an effective search engine marketing strategy. A recent study in the US found that 30% of search results for retail goods were online retailers, compared to just 12% for bricks and mortar retailers. [...]
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The future of mobile navigation
It’s not often I see something online and go “now THAT is cool” – like the first time I saw Google Earth in action years ago. But I did today. Even though I haven’t seen it in real life, it looks incredibly like something that is truly the way of the future. ING Bank in Holland [...]
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‘Pay what you like’ – fad or future?
Is it just me, or is the ‘pay what you like’ concept becoming increasingly common? A few high-profile examples in the news over the last week or so have led me to believe we might be seeing more of it in the future. At the moment, it’s hard to tell whether some brands are offering their [...]
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A study in ‘Super’ social media
While I didn’t have the opportunity to watch the number one US sporting event of the year live, the 2009 Super Bowl has certainly provided a plethora of case studies into how offline and online advertising are converging, and continue to bring new light into how we interact and even define social media. With advertisers [...]
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Snowvertising, and other green advertising ideas
Hats off to UK media agency Curb who wasted no time taking advantage of London’s recent snow storm by launching what is probably a world first… snowvertising! Within the space of hours Curb had created laser-cut stencils and hit the streets to stamp over 3,500 impressions of sports brand Extreme’s logo all over the London snowfall. And [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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