The web has never made it easier to share stories and connect with people who have common interests and experiences. It’s this thinking that led to the development of our latest campaign for Queensland Transport. The ‘Share My Story’ campaign and website is designed to encourage people to tell their personal stories about the lasting impact of road crashes. In addition to posting stories people can click on and show their support as well as thank people who have made contributions.
The site and the thinking behind it is a first of its kind for any Road Safety authority anywhere in the world.
TV and press advertising is being used throughout the state to let people know about the site.
Although launched less than 24 hours ago, on average a new person is logging on every 20 seconds. Please visit at sharemystory.qld.gov.au and tell us what you think.
It’s a great initiative and I’m very impressed at the integrated use of online media.
Cheers,
Craig