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Hey, wanna watch my holiday video?
I was recently trying to choose a holiday destination, and like many people nowadays, I started by scanning holiday websites and searching feedback from ‘real people’ on sites like TripAdvisor.com. I managed to unearth some useful info, particularly in blogs and forums, but then suddenly something occurred to me. Why not search YouTube for other [...]
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When the environment becomes the Web
I was interested to read stats from comScore this week which showed that as of December 2008, the global Internet audience has now surged past the one billion mark, fuelled by users in China. With 180 million Internet users, China represents nearly 18% of the total worldwide Internet audience, followed by the US (16.2%), Japan [...]
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road toll reality
The web has never made it easier to share stories and connect with people who have common interests and experiences. It’s this thinking that led to the development of our latest campaign for Queensland Transport. The ‘Share My Story’ campaign and website is designed to encourage people to tell their personal stories about the lasting [...]
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‘Viral stunts’ – innovative or invasive?
I have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed. Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]
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New work from BCM: Triumph ‘Cleavage on Demand’
Ladies… ever wanted Cleavage on Demand? Triumph’s new product range promises you just that. And the new campaign microsite, launched this week, promises even more. Developed by the BCM ID team, the site is based around the fascinating skill of ’speed painting’ – hyper-fast replays of amazing Photoshop work. For the Cleavage on Demand site, three [...]
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Will hyper-targeted mobile ads be crushed before they even get off the ground?
The possibilities are many, and the opportunity great. Advertising on mobile phones, while currently nothing to get excited about at all, has the potential to be hugely successful because of one thing – your location. Your network provider has a pretty good idea of where you are at any one time, even if your phone [...]
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Christmas: Goodwill, gifts, plum pudding and… Facebook?
Put your hand up if you spent your entire Christmas day away from a PC. I see. Not many of you. Put your hand up if you went on Facebook. Right. More than I thought. Don’t worry, if you had a cheeky look at Facebook on Christmas Day, you weren’t alone. In fact, as the above chart shows, Christmas [...]
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New work from BCM: Queensland Transport ‘Slow Down Stupid’
BCM is very proud to be launching Queensland Transport’s latest anti-speeding campaign, Slow Down Stupid. This is the first in a series of TVCs that you will see on Queensland TVs over the next few years. Slow Down Stupid was born of a desire to marginalise speeders by making it less socially acceptable. Far too often [...]
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Love in traffic, with a twist
Is there nothing that social media can’t touch? Even the simple pleasure of admiring one of your fellow travellers in another car may never be the same again. It seems a new service in the USA called WhyHonk lets you get in touch with other drivers, based on their number plate. The WhyHonk service lets you send [...]
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More great branded mobile applications, and 2009 has barely begun
Yes, I know I named 2009 the year of social media, but there’s another space we can expect to see some great innovations this year – the world of branded mobile applications. In 2008, the iPhone opened up a whole new world of ways that brands engage consumers on their mobile in fun, functional and informative [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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