Writing emails for success

By BCM Partnership on 19 Nov 2008

It was great to have the opportunity to discuss two things I’m passionate about recently at the Email Marketing Summit Australia (EMSA): email marketing and US politics. I’m sure I was just one of many US expats glued to their computers that Wednesday watching the final presidential election results come in. Given the way that the Barack Obama campaign has revolutionised the way campaigning is done in the US, I focused on this as my case study for ‘Writing Effective Emails’ presentation. Of course there are some solid tips included as well, and my take on where email fits as a channel in the broader online communication space. I hope you enjoy it!

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BCM Partnership has written 6 posts on BCM: Two Cents.

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BCM Partnership

BCM Partnership is interested in the world of advertising, media, technology and everything in-between. BCM likes the latest in new forms of advertising and media, along with marketing trends and news from around the world. BCM is one of Australia's largest independent advertising and communications agencies.

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