In tough economic times marketers face many challenges. It’s never been more important to ensure the communication being developed is creative and engaging. It’s also never been more important to ensure our marketing efforts are measurable and accountable. Fortunately interactive has the potential to deliver against these challenges in spades.
Today Joanne Stone (Head of Channel Planning) and Peter Luetjens (Interactive Strategist) presented to friends of the agency at our twice yearly ‘What Next’ briefing. They touched on the challenges ahead in view of the tough times we find ourselves in. In particular they talked about some communication strategies and media which were likely to perform better during these times.
For those who were able to make it, many thanks. For those who couldn’t I’ve included a copy of the presentation below. I hope you find it valuable.
