Forrester’s Social Technographics research is without doubt the most well-known classification of social media activities worldwide. Even if you’ve never heard of Forrester, you might have seen these terms before (in the image above) – Creators, Critics, Collectors, Joiners, Spectators and Inactives.
Last week Forrester released their Australia-specific Technographics report. It’s an interesting read, and I’ll post my thoughts about it here on the blog very soon. For the moment, I thought it would be an interesting exercise to take a sample of dubious statistical merit – BCM staff (sample size: the 16 attendees of my lunchtime training session) – and compare it to the Technographics figures.
So without further ado – are BCMers more or less social online than the average Australian online adult?
| Australia | BCM | |
| Creators | 26% | 25% |
| Critics | 35% | 44% |
| Collectors | 16% | 31% |
| Joiners | 45% | 69% |
| Spectators | 63% | 94% |
| Inactives | 24% | 6% |
Phew… that’s a relief! Thankfully we also have an ‘inactive’ in the office to round it out (and it’s a Gen Y too!)
More to come on the Forrester report soon.
