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Australian social media usage vs BCM
Forrester’s Social Technographics research is without doubt the most well-known classification of social media activities worldwide. Even if you’ve never heard of Forrester, you might have seen these terms before (in the image above) – Creators, Critics, Collectors, Joiners, Spectators and Inactives. Last week Forrester released their Australia-specific Technographics report. It’s an interesting read, and I’ll [...]
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Will you be a Freeview convert?
Freeview is just around the corner. Reading the assorted press releases and news about its imminent launch, you might wonder what all the fuss is about. But having lived somewhere that Freeview was omnipresent – the UK – and visited countries where bucketloads of free content is taken for granted – like Germany – I [...]
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Offline media, online success
One of the best things about my role as interactive strategist is learning about the interesting relationship between offline media and traffic to online sites. Put simply, some offline media drives traffic very effectively, some has no discernible impact at all. TV, perhaps unsurprisingly, can work magnificently. We have seen first-hand at BCM the impact a [...]
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What next!
In tough economic times marketers face many challenges. It’s never been more important to ensure the communication being developed is creative and engaging. It’s also never been more important to ensure our marketing efforts are measurable and accountable. Fortunately interactive has the potential to deliver against these challenges in spades. Today Joanne Stone (Head of Channel [...]
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Sometimes driving traffic to your website involves thinking outside the square
We’ve recently had a great experience with our longest-standing client, Wallace Bishop, helping them gain major exposure for their Christmas catalogue. In addition to their tried and tested mailbox drops, we proposed an interactive solution, utilising Lasoo, an online catalogue service. Without getting into specifics, the results have been quite amazing – a five-fold increase [...]
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Writing emails for success
It was great to have the opportunity to discuss two things I’m passionate about recently at the Email Marketing Summit Australia (EMSA): email marketing and US politics. I’m sure I was just one of many US expats glued to their computers that Wednesday watching the final presidential election results come in. Given the way that [...]
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Facebook will be OK
I’m an eternal optimist about the Web 2.0 revolution. Wikipedia biased and unreliable? I don’t believe you, nor care. Blogging only for narcissistic bedroom-dwellers and wannabe-journos? OK, you keep telling yourself that, and enjoy living in the past. Myspace bloated and irrelevant? Well, they’re still kicking on hard regardless (it helps having Rupert at your back sometimes). Facebook [...]
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Dating Advice for Search Marketers
No doubt about it, Search Engine Marketing is a great tool. And the great thing about its CPC model is marketers only pay for qualified leads. It’s no wonder the growth and outlook for search is so rosy. It’s important to remember though, whilst search is a brilliant lead generator, it’s only the start of things. [...]
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Using email to enhance your brand
I was very pleased to present at the 2008 Email Marketing Summit on the Gold Coast last Friday. The topic of my presentation was ‘using email to enhance your brand’ – I have embedded the slides below. In putting the presentation together, I tried to avoid being too technical (I presented at 3pm on a Friday, [...]
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Interactive Marketing (Department)
Yeah, yeah there’s a technology fuelled revolution going on in the world of marketing and communication. Unless you’ve been living under a rock you know all about it. The trade press headlines all scream similar themes, ‘The consumer is Control’, ‘Impending Death of traditional Media’ etc. Even the most conservative marketer is responding by insisting [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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