A Game of Likes: Facebook Closes The Gate on ‘Forced Likes’

A Game of Likes: Facebook Closes The Gate on ‘Forced Likes’

By on 11 Aug 2014

We’ve all seen it. Facebook pages, from Starbucks to ‘Stan’s Auto Repair’, holding competitions in a bid to attract fans to their page.  Hey, some of us even enter these promotions on a regular basis – I have personally won a bottle of good scotch by simply ‘liking’ Drambuie’s page and entering a a few […]

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Welcome to the Wild West of New Tech

Welcome to the Wild West of New Tech

By on 06 Aug 2014

This week we ran our 13th What Next Seminar titled ‘The Good, The Fad and The Ugly’ in The Rail Room at Iceworks, Paddington. These seminars are our twice yearly forum for keeping our clients and agency friends up to date with the new, the emerging and the relevant to inform and inspire. In the […]

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Marketing in Real-Time

Marketing in Real-Time

By on 10 Jul 2014

Wednesday marked yet another day when the world granted social media marketers an opportunity to thrust their brand into the spotlight of the world stage in the form of a hashtag and a trending topic. We see this kind of thing happen all the time, but it’s knowing which bandwagon to jump on and which […]

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YouTube to launch music streaming service

YouTube to launch music streaming service

By on 30 Jun 2014

Many of you may have heard the recent news that the internet’s most popular time-waster, YouTube, has recently announced their plans to launch a music streaming service a la spotify, rdio, pandora et al. What you may not already know is that in terms of views/hits, YouTube, is technically already the world’s most popular music […]

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Risk Everything

Risk Everything

By on 11 Jun 2014

Let me start off by saying that I’m no football fanatic, besides knowing the correct terminology is ‘football’ not ‘soccer’. My closest connections with the sport are that my brothers played it in high school and I have a friend who plays in the Women’s Brisbane Roar (famous by association?). However, the 2014 FIFA World […]

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Star in Star Wars

Star in Star Wars

By on 22 May 2014

Ever wanted to share some screen time with Darth Vader, R2-D2 or Chewbacca? Well now’s your chance! In a special message released from the set of the new Star Wars movie, director J.J. Abrams announced the creation of Stars Wars: Force for Change. This brand new initiative from Disney and Lucasfilm is dedicated to finding […]

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Why I love the internet (and bananas)

Why I love the internet (and bananas)

By on 14 May 2014

Today I’m going to talk about a little kid named Carter. 3 days ago Carter was just an ordinary little boy. He went about his days doing whatever it is little boys do, and that was about it for Carter. Then his neighbour, a Reddit user by the name of Theone211, posted a photo of […]

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Dust off your wind machines…

Dust off your wind machines…

By on 08 May 2014

That’s right! All the glittering outfits, the downright kooky performances, and the untameable passion that can only come from a European TV song contest is back! Welcome EUROVISION 2014! I will proudly admit that I watch Eurovision and enjoy it. Say what you like about the tackiness and lack of ‘true talent’ on stage, I […]

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#100happydays

#100happydays

By on 30 Apr 2014

Often I’ve looked at the silly challenges, requests and fads that people take up on social media and waved it off with a “Pfft! Who are these people who have time for that rubbish?”. Fortunately I found something in January to silence the cynic in me. A friend of mine shared a rather intriguing challenge […]

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Surprise! Google Analytics has an update – visits now sessions

Surprise! Google Analytics has an update – visits now sessions

By on 22 Apr 2014

Little did we know that we’d be receiving a late Easter surprise upon returning to work after the public holiday long weekend! Unfortunately, it wasn’t more chocolate. It was a Google Analytics update which was quietly rolled out last Thursday April 17th. This change will be important to many websites and businesses as we analyse […]

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