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BCM's Blog on advertising, media, technology
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Will Yahoo’s buy turn to Tumblr-weed?
You may have heard recently that past internet giant ‘Yahoo’ has acquired the popular blogging platform ‘Tumblr’ for a fairly modest $1.1 billion. It is reported that Yahoo initiated the buyout to appeal to the younger blogging audience that Tumblr brings in daily. Tumblr brings in a mass of young users between 13 to 25, [...]
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Native Advertising
The advertising industry is built on buzzwords. Hot new trends that are the next big thing to make your brand a household name! One such buzzword that’s been bandied around of late is “native advertising”. Now the ever-wary consumer in me pipes up… is this just another method for brands to integrate their content to [...]
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23 million and counting
Did it feel like there were a lot of cars on the road this morning on your drive to work? Do the supermarket queues seem to be getting longer every Saturday morning when you do your grocery shop? Is it getting harder to find a prime spot on the beach on Sundays? No, you are [...]
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I just deleted my Facebook. It’s not personal
A few weeks ago whilst my head was buried in an Accounting textbook, my brain decided that it was high time that I find out whether my favourite TV program “Embarrassing Bodies” had a Facebook page. It does. Oh it does. To anyone else studying or who has studied…does this sound familiar? I read somewhere [...]
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The most gracious gift
BCM’s Two Cents is all about “advertising, media, technology and everything in-between”. But today we’re going to go off-topic because, well, you know what? … there are some things that are even more important than advertising. OK, I’ve said it, let the consequences be what they may. My wife and I have discussed organ donation [...]
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Fetishising the physical and tactile
I often find myself thinking about how we functioned pre the ‘digital world’. Before internet banking. Before paying bills online. Before shopping online (who would have thought this is how you could buy a washing machine, have it delivered and installed, and the old one removed). Before being able to compare brands and services worldwide. [...]
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#HASHTAG
The rise of the hashtag has certainly taken off. First it was Twitter, and now Instagram. And not to mention the latest news that even Facebook may be adopting the trend! Whilst hashtags are popular and appropriate to group, track, search and discover news, events and trends, recently I’ve found myself so caught up in [...]
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Twitter launches keyword targeting in tweets
This week Twitter has added a new layer to its advertising platform that will allow companies to target their advertising campaigns based on specific keywords in users tweets, in addition to other attributes like geographic location, device and gender. With over two hundred million active users across the world, some are estimating that this new [...]
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The Big 3, price gouging and the free market
You’ve probably heard about the government grilling the Big 3 IT corporations about their price gouging in this country. Apple, Microsoft and Adobe got to demonstrate their extraordinary prevarication skills in front of the IT Pricing Inquiry on March 22. Exactly how could they justify charging significantly more in the Australian market? Well, when they [...]
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The world through ‘Glass’
A year ago I was prescribed spectacles for a troublesome stigmatism. I started with a basic thin black pair, unfortunately got caught up in the oversized glasses trend (realised I looked like a complete idiot) then ‘down-nerded’ to a designer pair which I think are reasonably chic. Glasses always leave a significant impression of intellect, [...]
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Will Yahoo’s buy turn to Tumblr-weed?
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Native Advertising
-
23 million and counting
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I just deleted my Facebook. It’s not personal
-
The most gracious gift
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Fetishising the physical and tactile
-
#HASHTAG
-
Twitter launches keyword targeting in tweets
-
The Big 3, price gouging and the free market
-
The world through ‘Glass’
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Giulianna: Great post Lauren! I think that no matter what ch...
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Dwayne Smith: It's definitely time for BCM staff to slow down a ...
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Gillian Tucker: Nate, please post updates. I'd like to know if you...
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Paul Cornwell: I often wonder if some brands suffer from the same...
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Angie Hancock: Nice post Nathan.............I'll keep you updated...
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