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Goo-goo-ga-ga-GUI-GUI
It feels like yesterday my parents brought home our first (and last) CCS/IBM compatible computer. Booting games via the command-line interface (CLI) seemed like a small price to pay knowing that I’d soon be King Graham in Sierra’s “King’s Quest 2 – Romancing the Throne.” How times have changed. In quick time we’ve witnessed an interface [...]
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Don’t get all emotional on me…
For years and years we’ve heard that an emotional appeal trumps a rational one when it comes to campaigns connecting with consumers. We also know that emotional appeal heightens engagement. And of course it’s a no-brainer that all campaigns should strive to maximise consumer involvement. But that aside, the question most clients want an answer [...]
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BCM makes a splurge for Wotif.com
Wotif your objective was to reassert yourself as Australasia’s top online accommodation booking provider in the face of concerted manchester-based attacks from overseas competitors? Wotif you wanted to make an unequivocal statement about your core brand values and declare yourselves the nation’s leading merchants of travel-related fun? You’d do what we just did for our beloved clients [...]
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The Androids are coming!!
It’s mid 2010 and I think I must almost be the last person on earth without a smart phone. The ol’ Nokia 5210 has been a trusty companion and I have seen no real need to let it go. Recently however, I thought it might be time to upgrade the reliable brick and grab something [...]
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
I came across a small media story regarding American Airlines’ new economy ticket variant. If you pay a $20 surcharge you get a seat in the first 2 or 3 rows. Same seat, same service, same legroom just up the front for a quick getaway. A “pay as you jump,” queue jumping special. That got me [...]
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The battle that never happened
I blogged on July 11th about the ‘Battle of the Brands’ that was about to unfold with the federal election. Would Abbott or Gillard develop the most powerful brand? Who would make the deepest connections and provide the most compelling ‘reasons to purchase’? Well, Saturday night’s result clearly revealed that neither came close. Mr Abbott revealed his [...]
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Happiness is…
Welcome to the tale of the vaalia “It’s Hard to Hide When You’re Happy Inside” TVC. The basic idea was to build a ‘happy wall’ block by block with a time lapse visual aesthetic. 30 seconds 750 frames 154 blocks 9 featured cast 5 background extras 3 active cultures 36 hours in a special effects suite Mix well… allow to [...]
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He’s getting his colour back – quick, call a Wireframbulance!
I was working away on a wireframe recently when a colleague remarked “Your design work has really gone downhill!” Happens all the time. It’s Designer Sarcasm 101. Seriously. It’s an elective taken by Professor F.Acetious at the University of Smartaléc. Here’s another example. “Hey, can I get some fresh eyes on this?” Feedback: “It’s… well… a [...]
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View from 45th & Madison – via Warner St
You’ve probably seen the newest, shiniest TV commercial in the successful long-running series ‘Real QUT graduates take on the world and make UQ students wish they’d changed their QTAC preferences’. For, once again, we stumbled upon a young recent graduate whose time at QUT set her up for a lustworthy job, as well as travel, [...]
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Cognitive space to rent
Are you squandering what cognitive space you have available? Does mental multitasking really work? Can you concentrate in a meeting while waiting for an important SMS or email to sneak silently in on your phone or laptop? The answers are likely yes, no and no. Neuroscientists can now watch brains thinking and as clever as [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
-
BCM makes a splurge for Wotif.com
-
The Androids are coming!!
-
Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
-
The battle that never happened
-
Happiness is…
-
He’s getting his colour back – quick, call a Wireframbulance!
-
View from 45th & Madison – via Warner St
-
Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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