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What is acceptable mobile etiquette?
Good manners are something that most of us are taught from a young age, and ultimately, using them on a daily basis should come naturally. However, with the introduction of mobile phones, we now have a new type of etiquette to be mindful of – mobile etiquette. It’s one thing to be polite, but new [...]
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New campaign to connect with Brisbane
If you have an insatiable appetite for current affairs, sport, entertainment news (and a whole lot more) then the dawn of the online news masthead must have answered all of your prayers. Fortunately, since March 2007, Brisbanites have had an alternative source of online news in the shape of brisbanetimes.com.au. With the advent of smartphones [...]
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Someone is wrong on the internet
Arguing with people on the internet may seem like a bad thing, but if you think that then I disagree with you and we could probably have an internet argument about it in the comments. The reason I think it’s good, sometimes at least, is that previously no one would ever challenge people’s prejudices, bigotry, [...]
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Come Play in the Wintergarden
How do you create talkability, excitement and interest around the launch of a massively redeveloped retail precinct in the heart of Brisbane’s CBD? BCM was given the opportunity to relaunch Stage Two of Wintergarden, which had been under construction for the past two years. Building on the success of the previous concept “I am Growing”, [...]
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Kony 2012: Are we victims of a social media stunt?
Last month, like many others, I was completely taken in by the Kony 2012 campaign. I ordered my pledge bracelet and donated online. Disappointingly, my bracelet took nearly a month to arrive, but I just put that down to a very small organisation that had been inundated with orders. For those of you who watched [...]
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Time to resurrect the Bundy Bear?
As far as enduring campaigns go, the Bundaberg Rum campaign which personified the Bundy Bear was gold. Bundy was always on hand to help his mates and make an already good time even better. It was clear and unequivocal what the brand promised – the best time possible when Bundy was around. Perhaps about now you’re [...]
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What do you do for a living?
I think it’s interesting to see how people respond during conversations at BBQs and social functions when the question is invariably asked, “What do you do for a living?” In the past, executives for the Big Four banks were usually the poster children to typify the description of the greedy, uncaring bastard, and I suspect [...]
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Hyundai goes mental
New thinking, new possibilities. Hyundai attempts to bring its brand story to life by delving deep into the inner workings of its consumers’ minds. It all seems like a big mind game to me. Why can’t they just sell cars? Have you ever lent back, smelt the flowers, and truly thought about why you think [...]
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What a great idea!
Remember when marketers used to bring us consumers new products every week? A new razor blade with 4 blades! Or a new laundry detergent that was 30% more powerful in the wash. Real product differences and real differentiators. Real benefits to consumers too. Largely thanks to the big grocery retailers much of this innovation is now [...]
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Project Glass
Somewhere along the way we went from envisioning the future as being a glorious new dawn of technological wonder and social transcendence… … to a post-cold-war dystopian nightmare… My suspicion, my hope, is that the self-evident benefits of technology might help restore some of our former optimism. Read more about Project Glass here or watch [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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