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Love the theatre
There’s nothing new about ‘theatre’ in retailing – from ancient middle eastern markets to snake oil salesmen of the 1800s, hype and entertainment have separated punters from their sheckles. But when used credibly and cleverly these days it can be an extremely effective brand property for retailers. It’s a fantastic way for brands, particularly franchises [...]
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How not to get a job in advertising
It’s that time of year when Graduates and Schoolies have almost had enough of their holidays or run out of money, and are turning their minds to getting a job. Having just ploughed through 180+ CVs for a position we’re looking to fill, I thought it might help to offer my top 10 tips to [...]
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Looking for a job? Facebook is hiring
Paul Borrud the current boss of Facebook Australia and New Zealand has resigned from the top spot to pursue personal interests and spend more time with his young family. American born Borrud, who is now an Australian citizen, was a part of the early US executive team that was hired by Mark Zuckerberg. Borrud has [...]
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My media meltdown. Why we need recommendations.
I knew the time would come. I’ve finally cracked. I give up. My RSS reader has over 1,000 unread items and I’m not going to get around to them all. I just marked them ‘all read’. I have music in my iTunes that I haven’t even played once. This is a far cry from my [...]
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Do you have any batteries?
Being a Receptionist at BCM for many years I get asked some random questions on a regular basis, after all that’s what I’m here for…………… Is the lift working? Where’s Paul ? Where’s Kevin? Is the air con working? Do you have any batteries? Have you seen my chair? Do you have any cool mints? [...]
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LAMB FEAST OR LAME CHOPS?
I thought I’d start with this witty lamb-gag headline just to prove that there’s at least one meaty, little gem that hasn’t been exploited after 8 years of Sam Kekovich Australia Day lamb campaigns. I will do my best not to go there again in this article, but I make no promises. In truth, even [...]
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My Online Christmas Shopping Spree
I did it! Time to crack open my first bottle of Christmas bubbly (well, almost my first!) and celebrate – as promised, I managed to buy all my Christmas presents online this year. Well, all bar one. Unfortunately the $80 cost of shipping a fishing esky to Brisbane defeated me. But by sending my partner [...]
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Top 5 What Next Stories of 2011
2011 has been a big year for trends, innovation and inspiration. Of course, you already know this because you read our weekly newsletter, What Next. This morning I was looking through the analytics for What Next to see which were the most popular stories of 2011. I came across a remarkable discovery. The most popular story (according [...]
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A world first or dangerous precedent?
During recent discussions surrounding the introduction of non-branded cigarette packs I found myself questioning its value. I became a little irritated with the back slapping by media, academics, medicos etc as they hailed this move an “incredibly important world first”, followed by the commentary about the devious practices employed by marketers in their attempts to [...]
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Are retailers being clever or a little sneaky?
Whilst having new tyres fitted to my car recently at Beaurepaires I was impressed with the service, the product range and the keen prices that were offered. The sales consultant did a great job of switching me from the outrageously expensive replacements for the factory fitted original European brand tyres that came with my new [...]
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Love the theatre
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How not to get a job in advertising
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Looking for a job? Facebook is hiring
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My media meltdown. Why we need recommendations.
-
Do you have any batteries?
-
LAMB FEAST OR LAME CHOPS?
-
My Online Christmas Shopping Spree
-
Top 5 What Next Stories of 2011
-
A world first or dangerous precedent?
-
Are retailers being clever or a little sneaky?
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