It feels like yesterday my parents brought home our first (and last) CCS/IBM compatible computer. Booting games via the command-line interface (CLI) seemed like a small price to pay knowing that I’d soon be King Graham in Sierra’s “King’s Quest 2 – Romancing the Throne.” How times have changed. In quick time we’ve witnessed an interface [...]
Read MoreFor years and years we’ve heard that an emotional appeal trumps a rational one when it comes to campaigns connecting with consumers. We also know that emotional appeal heightens engagement. And of course it’s a no-brainer that all campaigns should strive to maximise consumer involvement. But that aside, the question most clients want an answer [...]
Read MoreWotif your objective was to reassert yourself as Australasia’s top online accommodation booking provider in the face of concerted manchester-based attacks from overseas competitors? Wotif you wanted to make an unequivocal statement about your core brand values and declare yourselves the nation’s leading merchants of travel-related fun? You’d do what we just did for our beloved clients [...]
Read MoreIt’s mid 2010 and I think I must almost be the last person on earth without a smart phone. The ol’ Nokia 5210 has been a trusty companion and I have seen no real need to let it go. Recently however, I thought it might be time to upgrade the reliable brick and grab something [...]
Read MoreI came across a small media story regarding American Airlines’ new economy ticket variant. If you pay a $20 surcharge you get a seat in the first 2 or 3 rows. Same seat, same service, same legroom just up the front for a quick getaway. A “pay as you jump,” queue jumping special. That got me [...]
Read MoreI blogged on July 11th about the ‘Battle of the Brands’ that was about to unfold with the federal election. Would Abbott or Gillard develop the most powerful brand? Who would make the deepest connections and provide the most compelling ‘reasons to purchase’? Well, Saturday night’s result clearly revealed that neither came close. Mr Abbott revealed his [...]
Read MoreWelcome to the tale of the vaalia “It’s Hard to Hide When You’re Happy Inside” TVC. The basic idea was to build a ‘happy wall’ block by block with a time lapse visual aesthetic. 30 seconds 750 frames 154 blocks 9 featured cast 5 background extras 3 active cultures 36 hours in a special effects suite Mix well… allow to [...]
Read MoreI was working away on a wireframe recently when a colleague remarked “Your design work has really gone downhill!” Happens all the time. It’s Designer Sarcasm 101. Seriously. It’s an elective taken by Professor F.Acetious at the University of Smartaléc. Here’s another example. “Hey, can I get some fresh eyes on this?” Feedback: “It’s… well… a [...]
Read MoreYou’ve probably seen the newest, shiniest TV commercial in the successful long-running series ‘Real QUT graduates take on the world and make UQ students wish they’d changed their QTAC preferences’. For, once again, we stumbled upon a young recent graduate whose time at QUT set her up for a lustworthy job, as well as travel, [...]
Read MoreAre you squandering what cognitive space you have available? Does mental multitasking really work? Can you concentrate in a meeting while waiting for an important SMS or email to sneak silently in on your phone or laptop? The answers are likely yes, no and no. Neuroscientists can now watch brains thinking and as clever as [...]
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